Branding & Communications Programme
Position your business as more than "just another ".
Clarify and communicate its unique value. Leave a strong impression. Attract customers that are a good fit.
You know this, because your social media posts aren't getting that many views or interactions. Maybe you feel like your current audience is wrong, or your messaging is off.
Unless you have an unlimited budget, “more content, more ads, more marketing" is an unlikely answer. Instead, we propose developing your brand and communications strategy first.
Is the audience you have on social media your ideal audience? Are they people who see value in your solutions?
In this programme, we develop a comprehensive understanding of who your best potential customers are and how you can attract them online.
How sure are you that your marketing collaterals actually appeal to people? Are they influencing your audience to buy from you, or are you sending prospects to a competitor instead?
Together, we will identify persuasive keywords and ideas to use in all your consumer-facing touchpoints.
Your content might be interesting and educational. But what builds customer engagement and loyalty is personality.
In the course, we strategically create a distinct and memorable identity for your business.
This programme combines self-paced lectures, branding assignments, and 1-to-1 mentorship.
We assess your application form and identify your business' goals and challenges.
You're matched to Mentors who have hands-on experience growing brands like yours.
We build a custom curriculum for you and your Mentor to work through, prioritising the needle movers.
Go through the course, complete your assignments, and attend your 1-to-1 mentorship sessions. Over the next few weeks, your Mentor works alongside you to apply your newly learned concepts and ideas to your business.
Delivered to you in more than 3 hours of lessons and quizzes:
Brand Positioning 101
Brand Personality & Archetypes
Brand Visual & Verbal Representation
Applying Simplicity & Emotions To Your Marketing
Brand Messaging 101
Effective Brand Messaging & Copywriting
Brand Storytelling 101
Brand Founding Story
Brand Message Stories
Brand One-Line Story
Brand Visual Identity System 101
Hiring The Right Designers & Freelancers
Choose from the following options
For the entrepreneurs serious about establishing their brand. Work closely with your Mentor as they support and guide you at every step of the way.
Already branded your business? Let's zoom in and focus on your brand's areas of opportunities for growth.
Want to go through the programme without the help of a Mentor? This option is for you!
Download the FREE 17-Point Brand & Comms Checklist we use with our clients.Download
"My Facebook ads were getting copied by other financial advisors, and I wanted to move away from having to pay for leads. I wanted to create a brand that prospects see value in. Xpertise's programme taught me a lot, and helped me with creating high-value content that actually helps me attract potential clients."
"My personal brand wasn't centered, and my online growth was stagnating. I couldn't identify my brand strategy and what I stood for, which affected my content creation. After working with Xpertise, I gained much more clarity and confidence in branding and growing my social media page."
"I gained a better understanding of my Social Media brand. The Mentor I worked with shared many applicable strategies specific to my business, helping me grow my Instagram organic reach. Looking forward to even more growth!"
After you apply, we evaluate your business' problems and goals, and hand-pick 3 Mentors with experience helping businesses similar to yours.
Within a day, their profiles and respective rates will be shared with you. You are entitled to a Discovery Call with one Mentor (at a time) to better identify a good fit.
Once you select your Mentor, payment is to be made, and the programme begins officially.
You're given access to the online course, and we'll create a Mentorship schedule based on you and your Mentor's availability.
As you go through the course, you'll have exercises to submit. Your Mentor reviews them with you during your Mentorship Sessions – offering their feedback and ideas based on their practical experience working with other brands.
Yes, the option is available. Your learning shouldn't end after the programme ends.
Although we ensure you are sufficiently equipped by the end of everything, most business owners choose to continue consulting their Mentor every few weeks. You can see your Mentor as your freelance "Chief Marketing Officer".
To say that this course was created by any one group of people would be to lie.
Our team and Mentors scoured the web for the most credible and up-to-date branding sources – combining ideas from industry leaders (like Seth Godin, Russell Brunson, Stephen Houraghan, and Simon Sinek) with material from top courses (by University of London, Curtin University, and more).
Finally, we applied a touch of our personal knowledge growing small brands in a local context. This meant re-arranging the course, adding materials, and removing some.
We work with digital marketing & branding practitioners with at least 3 years of experience. They either gained hands-on experience working with agencies, or in-house with SMEs. All of them have experience with coaching, training, and guiding SME owners in growing their business.
Example Mentor profile here.
Based on your problems, goals, and the industry you're in. We understand that growing a business can get complicated, because there are so many moving parts. In most cases, you'll be assigned a Mentor who has grown businesses similar to yours.